Research by the Fawcett Society has shown that by age six, girls will avoid subjects that require them to be “really, really smart”, which leads to a lower take-up of STEM subjects later in life.
That’s why we are proud to partner with them on ‘Equal Play’, a campaign to support parents, caregivers and influential adults to challenge gender stereotypes with kids and close the gender play gap.
In this blog, featured on the Fawcett Society’s website, Amy Smith, Partnership Director and Co-Chair of our Parents and Carers Group, discusses why our industry must avoid gender stereotypes and encourage girls and young women to take up STEM subjects.
